Social Collective
Social Collective is an event to be held on the 30th September 2010 in London, bringing together collective thoughts on Social Media for 2011. We know its going to be much more than an introduction to Social, we’re looking forward into the bigger picture about how we communicate within the platforms and how we measure and integrate Social Media into our strategies, customer service and marketing campaigns.
We’re not looking to produce just ‘another’ event, we’re looking to bring together some of the leading authorities in Social Media, from app developers to word of mouth evangelists to discuss where and how the industry is evolving! Social Collective 2010 is set to be ‘A forward thinking social media conference’.
Currently, we’re working the final stages to bring you a fantastic event line-up, consisting of a full day of paid workshops with leading keynote speakers from across the space, all culminating in an evening social event with a much bigger capacity giving you the opportunity for further discussion and networking with like minded people. The venues we’ve selected are in keeping with our ambition to bring you something special – The British Museum and Grange St. Paul’s Hotel in eye shot of St. Paul’s Cathedral & Victoria Embankment, London.
The Speakers:
To view the day’s topics and agenda, click here
We’re very excited to have some of the top names from across the social media space speaking at Social Collective 2010, the focus for the event is to bring you a forward thinking view of the ways that the industry is developing and how we can be best placed to capitalise on these changes.
Bradley Little – Katy Howell – Didier Mormesse – Paul Harrison – Chris Hall – Andrew Gerrard – #MAPmad
SoCol 2010 Live Blogger: Gemma Went
SoCol 2010 Compere: Adam Vincenzini
Brad Little
Vice President, Head of BuzzMetrics, EMEA Brad Little has been with Nielsen since 2001 with roles in New York and London. Currently, he leads Nielsen’s Consumer Generated Media (CGM) measurement service, BuzzMetrics in EMEA. This includes the client service, research, and consulting aspects of this service. With a focus on customized research, CGM, and audience and advertising measurement, Brad has worked with some of the largest and most progressive companies in the US and EMEA. Brad regularly speaks at conferences and events for organizations like the IAB, WOMMA, and Ad Tech about harnessing and measuring social media as well as other areas of digital measurement. Brad is currently the Vice President of WOMMA UK and is the Vice-Chair of the Social Media Council at the IAB. He has a Bachelor of Science degree from Cornell University. |
Katy Howell
Managing Director, immediate future With over 20 years’ industry experience, Katy is renowned for her insight and knowledge of online PR and social media. Highly-respected in her field, she manages the online PR diploma module for the Institute of Direct Marketing and the Institute for Sales Promotion. She is an active member of the social media council at the Internet Advertising Bureau and is invited to speak at many conferences including Marketing Week, CIM and CIPR. immediate future’s client experience includes; Sony Europe, BT, Diageo, PSP, NSPCC, BBC, Cancer Research, Boxed up, Kinder Bueno, CW Jobs, Mirror Group, Hotel Chocolat, Sara Lee, bmibaby. |
Didier Mormesse
Senior Vice President Ad Sales Research, Development & Audience Insight at CNN International. Based in CNN’s Paris office, Mormesse is responsible for overseeing all aspects of research for advertising sales, editorial / programming, and digital media across the CNN International portfolio (tv, online, mobile). Didier manages a research team of 12, based in London, Paris, Frankfurt and New York. Prior to joining CNN in 1997, Mormesse was at Eurosport for two and half years where he was Marketing and Research Director. |
Paul Harrison
Managing Partner, Carve Consulting Carve is a digital consulting practice specialising in Corporate Social Networks, Enterprise 2.0, Online PR, Social Media Monitoring, Online Reputation Management and Search. With offices in the UK and Australia, the practice has developed corporate social networking strategies, social media marketing and social recruiting programmes for a range of private, public and not-for-profit organisations, including VisitBritain, IKEA, Yell Adworks, The Audit Commission, Fairtrade, ANZ Bank, Wolseley PLC, Hot Tuna, Hemscott PLC, Hays PLC, Hudson Global and the NHS. Paul has worked online for more than 12 years, having graduated with a degree in Mass Media Communications. Before launching Carve Consulting, Paul set up and developed the new media divisions of two leading UK advertising agencies. www.twitter.com/CarveConsulting |
Chris Hall
Owner, Cow Bell Chris set up and runs Cowbell, an agency which aims to ‘rethink marketing for the digital age’. Their ethos is simple – Life and business cannot be played out in front of computer screens. Through social media and digital marketing Cow Bell ensure you engage, collaborate and talk to your current & prospective customers. Cowbell also makes sure we inform, support, educate and simplify the online world. Particular attention is given to emerging technologies such as Twitter and other social network platforms. But these are just that – platforms. Platforms where communities and conversation occurs. Our job is to explain all of this and to guide you through the digital journey; all is plain English and with no spin or sales pitch attached. Cow Bell understands that life does not play out in 140 characters but puts communication and getting people to talk to each at the heart of its ethos. |
Andrew Gerrard
Owner & Consultant at d-marketing Andrew Gerrard is a Social and Digital Media Consultant, helping businesses and organisations understand and participate in the relationships they have with their audiences, and converting them through social and digital channels into mutually profitable long-term benefits. With over 20 years in the digital, online and social media industries, Andrew brings with him a wealth of strategic insight and tactical knowledge for creating clear opportunities, building effective and practical activities, and producing measurable results. Andrew has been involved with an array of social media projects over many years, from creating marketing services and revenues for online communities with CompuServe and AOL in the nineties; launching LunarStorm, a major social network for the youth market, in 2005; to creating social media strategies and engagements for clients, advising them on how to develop social communications and integrate social media into their day-to-day business and culture. His career also spans senior marketing and business development roles with Microsoft, Epsilon and DoubleClick; and he is a founder member and former Director of the Internet Advertising Bureau (IAB). |
MAPmad
#MAPmad – Marketing, Advertising, PR in the era of social As Social Technology develops and adoption grows join a panel of industry veterans asking tough questions, making big statements and demanding a new bar be set. This workshop will quickly open up to an audience wide discussion taking the presentation from the big screen to your seat. Follow the conversation on twitter using #MAPmad, and find out more on the blog here |
SoCol 2010 Live Blogger: Gemma WentFor those who are not fortunate enough to attend the full day of SoCol, Gemma Went will be live blogging from the conference, pushing a feed of information out into the online world. Information on feeds, channels and accounts to keep your eyes on will be published here closer to the event date. Founder and Director, Red Cube Marketing Gemma is a strategic marketing consultant and psychologist with over 10 years experience. She helps businesses achieve objectives and engage with audiences through a blend of traditional and digital methods that span marketing, social media and pr. Having worked both client and agency side, she has a good grasp of what clients need and focuses on producing measurable results that fit with the client’s overall strategy. Gemma runs The Cube, Red Cube’s blog, is a guest blogger for Brand Republic and regularly speaks at social media events. |
SoCol 2010 Compere: Adam VincenziniAt the heart of every great party is a great host, and a conference is no different. We’re thrilled to have Adam Vincenzini with us to fill this role, sharing his enthusiasm, passion and above all, knowledge of social media. Lead Social Media Consultant, Paratus Communications Adam is the lead social media consultant at London-based agency, Paratus Communications. The clients he advises in this space include Vodafone, Coca-Cola and Marston’s.Prior to joining Paratus he was responsible for PR and media for the Australian Cricket Team and its stable of sponsors.Other brands and organisations he has worked with include: Foster’s, B&Q, adidas, Mercedes-Benz and Emirates. Adam is very active in the social media space via his blog, TheCOMMScorner and is also the co-founder of #CommsChat – a weekly live Twitter chat which brings communications professionals together every Monday evening to discuss opportunities and challenges facing the industry. http://twitter.com/AdamVincenzini |
