Agenda

We’ve been working to bring you a fantastic final event lineup, consisting of a full day of paid workshops with leading keynote speakers from across the space, all culminating in an evening social event with a much bigger capacity giving you the opportunity for further discussion and networking with like minded people.

Join us at the Museum of London, just a few tickets are remaining!

Tickets are available NOW: Visit our EventBrite page for tickets

9.00 – Intro to Social Collective
Our SoCol Compere, Adam Vincenzini, introduces Social Collective Conference and sets off the day’s agenda.

9.15 – Katy Howell
Social Media Secrets: Observations, shortcuts and juicy nuggets of insight from the brands that know the truth about social communication.
Katy will share the emerging best practices in social media. Discussing experiences from 6 years of social communications for brands such as Sony Europe, AVG, Baileys and bmibaby. In particular she will look at how companies address the issues of resourcing, the challenges of measurement and proving and ROI, and of course the big question – how do you address the need for a coherent, integrated strategy. Filled with anecdotes from brands and real world examples, this presentation will help delegates shortcut their way to social media success.

10.00 – Brad Little
Measurement and Insight: The Rights and Wrongs
A detailed look at some scenarios where effective Measurement and Insight can be powerful knowledge across your industry sector, featuring some examples of missed opportunity and what we can learn from consumer behaviour, public consensus during national and international brand monitoring.

10.45 – Break for refreshments

11.00 – Paul Harrison
Social Opportunities for Brands in 2011
Paul Harrison will be focussing exclusively on the need-to-know topics, tools and thinking that will shape how brands and customers use social media in 2011. From location-based services to crowdsourcing in the real world, to the opportunities in the “Realtime” Internet, Paul will use extensive case studies and interactive examples to provide attendees with an actionable roadmap to really unlock the power of the social web for your enterprise.

11.45 – Andrew Gerrard
Can B2B Really be Social?
Facebook may be great for consumer marketing, but does it reach business customers? And Twitter has rapidly grown into a must-have end-user direct marketing tool, but can it really deliver B2B benefits? Well, for many, these social tools now play a key role in an organisation’s marketing and communications, and some would even go so far as to say that the very future of business is now so dependent on building “social business” that they have to engage in relationships across all their communities and audiences, both B2C and B2B. So how does a business make use of these, and other social tools and channels, to develop effective and profitable business relationships? And can they actually make a difference?”

12.30 – Full Delegates Lunch provided and break

1.30 – #SoTech Open Debate
Marketing, Advertising, PR in the Era of Social.
It’s not social media.
It’s not PR.
It’s not marketing.
Its simply the evolution of business.
Attend the SoTech debate for a chance to finally understand why this is more about enabling businesses and less about racking up followers. We’ll discuss starting points, learn the metrics involved and give you something tangible to take away when it’s all said and done.

2.15 – Chris Hall
Project Social Clarity
Social Clarity was born out of a desire to firm up exactly how to deliver and address our client’s needs in Social Media. Across the summer a series of round tables in the run up to Social Collective have been held and Chris Hall who founded Social Clarity shares the results and findings at Social Collective. Discussing Solutions and answers to client’s problems, To know how to get involved and which networks to join, How long to spend in social media, See how it integrates into other forms of communication and marketing, Watch their communities (tribes if you prefer) interact, engage, collaborate and …. BUY something.

2.40 – John Cole
Social Media in Advertising

3.05 – Afternoon tea break

3.20 – Didier Mormesse
CNN Global Research Study
This global research study aims to demonstrate the value of “shared news” for the advertiser through a combination of research techniques including an analysis of news stories being shared on edition.cnn.com, virtual ethnography, a multi-country attitudinal and behavioural survey of news sharing, an ad effectiveness survey, and biometrics data. The study will be revealed for the first time globally at the Social Collective.

4.05 – Panel discussion on Todays Topics
The day draws to a conclusion with a look back at the key topics that have been discussed, the Panel of Six consists of 3 of the days speakers and 3 guest panellists who will summarise their thoughts and findings then take questions from the delegates.

5.00 – Thank Sponsors and Networking Party begins
At 5.30 Delegates and additional networkers are invited to attend the Social Collective Networking Party at our fantastic after party venue, where we have the opportunity to continue discussion on the days topics and network with like minded individuals in a much more social way – at the bar…! The tickets include drink and food, one final key note from Rob Howard of Telligent and satirical comedy from Guru Popolini.