As a personal Foursquare fan, I instantly bought in to the potential for location based marketing. Unless you’re daft it makes sense. In the vast and all powerful social space, the one challenge we have yet to overcome is how to provide quality information on a local basis.

Hyperlocal news sites are stepping in to fill the void but are not fullfilling practical needs.

Hello Foursqure. OK so, it’s not really ‘there’ in the UK yet but chat to your American friends and you’ll start to recognise the power of local.

The ability to talk to the companies, venues, reastaurants and… WORLD that’s around you is huge. From a personal perspective, Google becomes defunked. Let your friends tell you where to drink, eat and make the most of your surroundings. From a business perspective, interact with your customers while they’re near you, with you and engaged.

OK, you all get Foursquare. It’s working and if you’re still in doubt, here are some awesome case studies.

Wouldn’t you just love it if you could apply the power that foursquare has driven to life? Wait, you can! Roll out GetGlue.

GetGlue is a social network for entertainment and everything in life you want to share. GetGlue users rate and check-in to things they like to get recommendations and earn rewards.

The GetGlue mobile app enables users to check-in to tv shows, movies, music and books, plus see what their friends are consuming in real-time. On GetGlue.com users can quickly build up their taste profile, get fresh suggestions every week, browse top lists and find taste neighbors.

The potential is endless. Although you can’t just set up a profile with ease, like Foursquare users have come acustom, it’s a minor set back. What you can do is share everything that’s relevant to you in a clean simple and user friendly way. Get stuck in and have a good play and you’ll become quickly addicted. The recommendations are genuinely useful and the competitive streak running through you will explode when you realise the stickers you’re earning will actually be sent to you in real life by the GetGlue team.

Those thinking about the impact for clients should get excited. We’ve always wanted to know exactly when how and why consumers are interacting with our brands. If GetGue becomes mainstream then we could. I can see your creative juices flowing.

Time to head over and check it out.

I became quite consumed with getting the stickers I wanted. To kick start your sticker portfolio, here are the secrets to getting your first 20 (in order of convienience):

1. iPhoner: A tough one… use the iPhone app and you’ll get this.

2. Bootcamp: Some recognition for your first day on duty at GetGlue.

3. Addon Adhesive: Install the Crome browser add on and you’ll recive a googlisious treat.

4. Movie Hopper: Check in at three movies in a row and let the popcorn flow.

5. Cabin Fever: Geek out with 10 check ins for a mildly embarrasing sticker.

6. Check in pro: No shame? Go for 25 and you’ll get another treat.

7. Curious George: Let your curiosity go wild and scope out 10 other profiles. It will be worth it.

8. Fist Bump: While you’re over on your friend’s profiles, like 10 of their posts to share a fist bump.

9. Listmaniac: Work your way through the lists. It’s a great way to get started and once you’ve worked through around 20, your sticker count will increase.

10. Book Worm: Like 50 books for literary recognition.

11. Couch Potato: Like 50 TV shows for yet more attention.

12. Radiohead: You don’t have to be a fan of the band. Like 100 albums or artists and you will become a Radiohead.

13. Movie-buff: Spend some quality time in the movie lists section. Once you’ve been through a good 250 you’ll be acknowledged.

14. Clash of the Titans: Find the movie and check in and you’ll get yourself a hot little sticker.

15. Hands All Over: Check in to Maroon 5 with the phrase ‘hands all over’ to bond with this award.

16. Newman: Check in at Weeds. End of.

17. Road Trip: Check in at Weeds with this phrase and get an exclusive sticker – ‘The Newmans take a purple coupe 32 on a road trip this season’.

18. Freeloader: Head to Entourage, enjoy it, check in, reap the rewards.

19. True Blood Newbee: Same diff. Watch it, check in, get a prize for your efforts.

20. Don Draper: If you’ve watched Mad Med, you’ll probably want Don Draper. Just share that (‘I want Dan Draper’) with your friends while checking in and he’ll join your bounty.

Beth, of the #SoCol awesome foursome